Healthcare

Hello, and welcome to the Healthcare Advertising section of my website.

I have 6+ years of Healthcare Advertising experience ranging from Branded campaigns (both DTC and HCP) to Unbranded disease awareness campaigns. I've worked on established brands like HUMIRA and Trintellix, as well as on launch brands like Fasenra. I have experience leading a team & pitching to clients.

Select work samples below. If you have any specific questions about my healthcare advertising experience, please drop me a note and I’d be happy to chat about it!

Scroll to the bottom of this page to see a detailed list of my Healthcare Advertising specific experience.

Kyleena & Mirena Dual Branding Launch

Agency: McCann Health

We wanted to show women the ease, simplicity, and comfort of IUDs in a casual and slightly humorous way. We created a campaign that compared these pluses of IUDs to other things in a woman’s life that take more time and attention.

This campaign included: TV spot, print ads, Facebook video ads, web banners, a website refresh, and printed informational collateral.

Fasenra Branded Launch

Agency: McCann Health

In this launch campaign, we used the visual metaphor of a balloon to symbolize how asthma sufferers feel when their symptoms hold them back from activities in their lives. Their breathing is limited and they feel trapped. With Fasenra those symptoms float away and they can enjoy those activities again.

For the Launch campaign we created: TV spot, a variety of printed informational collateral, doctor’s office branded materials (digital and printed), web banners, packaging, dosing cards, and branded websites (both a consumer version and an HCP version).

Unbranded Disease Awareness Campaign for HS (Hidradenitis Suppurtiva) for HUMIRA

Agency: Publicis

A lot of the people suffering from HS are misdiagnosed early on and go through a lot of BS with treatments that don't provide any real answers. We wanted to let them know that we understand and we're here to help provide those answers that they so badly need.

We created the look-and-feel and tone for the overall campaign, which included print and web banners.

Unbranded Disease Awareness for Dyspareunia (Postmenopausal Painful Intercourse) for Osphena by Shionogi

Agency: PKT (now Publicis)

Postmenopausal Painful Intercourse is a sensitive topic that may older women may not even realize is a condition that can be treated. To reach these women, we created an interactive website designed to look and feel like a women's beauty/fashion magazine quiz. This would put the women in a familiar setting while educating them on dyspareunia in unique and memorable way. This was live at the website VVAVoices.com.

Other pieces in the campaign included: A series of email communications to follow-up and keep the viewer engaged after they took the online quiz, downloadable informational collateral, and a Doctor Discussion Guide.

Homepage for www.vvavoices.com. From here visitors can learn more about dyspareunia and start the personal discovery quiz.

Interactive sliding scale part of quiz asking women to rate their level of intimacy avoidance

Example of the interaction and corresponding pop-ups

Part of the quiz asking women to describe how they feel about intimacy when shown some common intimate imagery

Part of the quiz asking women to flip a card over for some of the excuses they've used to avoid intimacy

Example of the interaction and corresponding information

Quiz results page. This page summarizes the information gathered in the previous interactions and gives the women information on dyspareunia, an option to download a doctor discussion guide, and an option to email the quiz to friends.

Article page of website with detailed information about dyspareunia

EXPERIENCE

McCann Health // 2019
Freelance ACD Art Director
Dual Branding Kyleena & Mirena Launch (TV, web banners, social video, print)
Symbicort Branded (new campaign concepts)
Lilly Reyvow Branded HCP Launch (print)
Genfit Unbranded Disease Awareness for NASH (pitch)
PT010 Unbranded HCP for COPD (pitch)

Arnold // 2018
Freelance ACD Art Director
Sanofi / Regeneron Dupixent Branded Atopic Dermatitis (Print, TV)
Eczema Awareness Unbranded (website, print, photo shoot)
Allergan Viberzi Branded (social)

McCann Health // 2017
Freelance ACD Art Director
Takeda Trintellix Branded & Unbranded "Lighter Blue" (TV, print, social)
AZ Fasenra Branded Launch (TV, print, digital)
Esmya Unbranded Disease Awareness for Uterine Fibroids (pitch)
Pradaxa Branded HCP (pitch)

Publicis // 2015 & 2017
Freelance Sr. AD & Freelance ACD
Abbvie HUMIRA Branded RA (TV, web banners, social)
Abbvie HUMIRA Branded AS (web banners)
Abbvie HUMIRA Unbranded for HS (new campaign, website)
Abbvie HUMIRA Unbranded for BS (new campaign, web banners, print)

PKT (Publicis) // 2013
Freelance Sr. AD
Shionogi Unbranded for Dysparenuia / Osphena (web site, emails)

Digitas Health // 2013
Freelance Sr. AD
EMD Serono Rebif Branded (email, newsletters, web banners)