Kia + The NBA

Social, Experiential
Agency: INNOCEAN USA

Kia is the Official Automotive Partner of the NBA. This gives Kia the unique opportunity to create content that ties into NBA tentpole moments like the NBA Finals, NBA Christmas Day, and NBA All-Star Weekend. This brings a larger sports audience into Kia viewership on the @kiausa social channels.

Kia + NBA + Wilson

To tap into moments like the NBA Finals and NBA Christmas Day games, we created fun social video content with help from a collab with Wilson - the official game ball of the NBA. These videos showed Kia’s support for the NBA as the Official Automotive Partner, as well as highlighted the Kia Telluride with an assist from Wilson.

Kia + NBA All-Star

Every year at the NBA All-Star Weekend, Kia has a booth at the NBA Crossover fan experience. A space to show-off the latest Kia vehicle and interact with fans through games, NBA player appearances, and ticket giveaways. Kia asked us to bring the excitement of the All-Star Weekend to everyone through the Kia USA social channels. In 2022 we introduced the Kia Commentator duo across Kia’s social channels: The Evans. Improv actors that guided fans through the All-Star weekend and all things happening at the Kia booth. They were a success and were brought back to host again in 2023. In 2024 Kia refreshed their NBA Crossover booth to mimic the NBA Skills Challenge, so we tapped into a more dynamic first-person POV video style. In 2026 we tapped into a local up-and-coming music artist and featured their song in a Teaser Video. With the NBA All-Star Game being in our backyard - LA, we had to share the love. The video went viral and got over 3.8 Million views.

Instagram: @kiausa
TikTok: @kiausa
Facebook: Kia America